We know shoes

We are footwear. From first sketch to delivery in store.

With over 35 years of experience in the global branded footwear industry, we offer tailor-made solutions.

Through investment in innovations we are ahead of the market and will optimize your business.

At Unlimited Footwear Group we manage all activities in-house. Our collections range from branded lines, licensee products and private label collections. 

We operate in a fast changing market and enjoy this fast-paced environment. Our young-spirited teams are passionately working together to create and sell great footwear and are constantly anticipating new trends and opportunities in the markets we operate in. 


Unlimited Footwear Group is a firm believer of strong brands and the equity they bring to a business. Our brands are an important part of our overall portfolio and have a strong growth record.​

Private Label

Originated as a private label company in the 80’s, UFG has profound experience and expertise in white labels for men’s, women’s and kids’ footwear in all price segments.​

Licensed Brands

Unlimited Footwear Group specializes in license footwear brands through their subsidiary Brands-360. UFG is the go-to partner for increasing a brand’s market share.

The UFG recipe

Reasons to choose us

Global Perspective



Social Responsibility

    • Dependable partner for all aspects.
    • More than 30 years of international experience.
    • One-stop-shop for footwear and more.
    • Fast reaction to market trends: 6 – 8 collections per year.
    • Fast and flexible thanks to exclusive EU production space.
    • High competence in design: team with international scope.
    • Distinctive design character: eye for detail.
    • Strong and reliable souring

latest news

Step into the new season of Spring Summer 2022. Explore the feeling of freedom, be surrounded by the people you love and explore what the world has to offer. It doesn't matter where you are, the only thing that really matters is who you surround yourself with. Escape, wander and wonder in our Spring Summer 2022 collection.
One of the goals of the Björn Borg headquarters in Sweden is to create a winning team and a sports brand with ‘Train To Live’ as the core message. Train to live is Björn Borg’s brand story that aims to remind us of the reason why we train. You will see and hear about this story on all channels, but especially on social media.
After a successful first season for G-Star RAW footwear, we are about to launch our second collection towards the consumer. The Spring/Summer 2022 collection consists of updated existing styles from the previous season with proven success and a lot of newness, such as our basketball-inspired high-top sneaker Attacc.